Why Your Degree Isn’t Enough: Essential Skills to Stand Out and Land a Job

In today’s job market, having a degree isn’t enough to guarantee career success. While academic qualifications are important, employers now look for skills that go beyond what you learned in class.
According to Kenya’s National Bureau of Statistics, 65% of employers say they struggle to find graduates with the right skills—especially for entry-level positions. This gap between academic knowledge and practical skills has left many graduates submitting nearly 100 job applications just to land a single interview.

So, what skills are employers looking for in graduates?

 What skills are employers looking for in graduates?

If you’re a new graduate, you’ll likely hear this question in interviews: “What sets you apart from other applicants?” Here’s a look at some essential skills that can help you stand out:

 1) Digital Skills - The New Currency

With technology evolving every day, it has become easier for people to learn new skills. In fact, a study revealed that 2,000 adults preferred learning new skills via online platforms because they could easily revisit them and they were self-paced. In our technology-driven world, digital skills have become non-negotiable. These skills extend far beyond basic computer literacy and include:

• a) Data Analysis Tools: Proficiency in Excel, Google Sheets, and basic SQL.
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• b) Digital Communication Platforms: Experience with professional collaboration tools like Slack, Microsoft Teams, and Zoom.
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• c) Project Management Software: Familiarity with tools like Trello, Asana, or Jira.
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• d) Basic Coding Knowledge: Understanding of HTML, CSS, or Python fundamentals.
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• e) Digital Marketing Tools: Experience with social media management and content creation platforms.
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• 2) Soft Skills - The Human Element

While digital skills provide the technical foundation, soft skills determine how effectively you can work with others and navigate workplace dynamics. Some of these soft skills are:

• a) Communication Skills: Written communication for emails, reports, and documentation; Verbal communication for presentations and meetings; Active listening and feedback interpretation; Cross-cultural communication awareness etc.
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• b) Critical Thinking and Problem-Solving: Analytical reasoning; Decision-making capabilities; Innovation and creative solution development; Systems thinking and process improvement etc.
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•  3) Business Acumen

Understanding how businesses operate is crucial regardless of your role. This basically means having:

• a) Financial Literacy: Basic budgeting and financial planning, Understanding of profit and loss concepts, Cost-benefit analysis skills etc
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• b) Project Management: Timeline development and management; Resource allocation; Risk assessment and mitigation; Stakeholder management

Conclusion

The modern workplace demands a diverse skill set that combines digital proficiency with strong soft skills and business acumen. For graduates entering the workforce, understanding and developing these skills is crucial for career success. Remember that skills development is an ongoing journey - the key is to remain curious, adaptable, and committed to continuous learning.

By focusing on developing these essential skills alongside your academic qualifications, you'll be better positioned to navigate the challenges of the modern workplace and build a successful career. Whether you're just starting your career journey or looking to advance, investing in your skills portfolio is one of the most valuable steps you can take.

Now that we know the skills employers are looking for, how exactly can the Bridge help make you more employable?

Bridging the Gap: How The Bridge Program Can Make You More Employable

The Bridge Program is designed with the help of HR professionals & Industry experts to prepare students and recent graduates for the real-world demands of work. Here’s what we offer:

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  1. Professional Identity: Map out your career path and find clarity on your professional goals.
  2. Career Preparedness: Create a strong, ATS-compliant CV, a standout portfolio, and a professional online presence.
  3. Business skills: Learn essential business, technical, and soft skills through intensive projects.

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  1. A 2-month Career Launch Program for university students and recent graduates.
  2. A 1-month boot camp for Software Engineering students, focusing on AI in development.
  3. Career guidance sessions with HR professionals and industry experts for universities and college

Ready to start your career journey? Apply today at thebridgeprogram.co and position yourself ahead of the pack.